Taking Care of Business: Using Your Digital Presence to Reach Career Goals

This event will be run on Zoom. An email confirmation will be sent from Eventbrite (registration required) with a link to get connection details.

About This Event

Join fellow alumni for a session exploring how to be strategic about leveraging your digital presence. With technology and social media, marketing has become an assumed skill set for many career paths, but it’s important that we acknowledge that marketing is an umbrella term for strategies and tools that can be leveraged—but only if we understand the concepts.

This workshop, facilitated by Anne Marie Chadima, will instruct us in how to decide what metrics matter for career-specific goals. Certain markers of success may not translate into direct revenue or clients, and it’s important that we know what we need, and know how to use our social media tools, to get there.

Participants will:

• Hear different career goals and the strategies that can support them.
• Learn which digital marketing approach aligns with specific business goals.
• Understand different strategies to sell online products.
• Gain insight on how to automate conversions.

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Anne Marie Chadima, of Muza Marketing, has been in the media advertising field for the past six years in various roles, including in media strategy for the global Xbox account. She is passionate about bringing the affordability and strategy of digital marketing to people in the creative arts.