Music Marketing for the DIY Musician

PM-350

This course will provide a strategic, step-by-step process to producing a fully customized plan for marketing one’s music and career as a serious DIY musician while taking advantage of new technologies to independently build awareness. This course teaches students complete marketing process from vision through execution utilizing fundamental concepts employed by top innovative companies, while encouraging students to find their creative niche, and uphold their artistic vision. Topics include an integrated mix of online and offline strategies that extend beyond just the traditional marketing methods and the latest Internet and social media promotion tips.

Credits
2
Prerequisites
PIXX-212
Required Of
None
Electable By
All
Major Elective for
Professional Music
Semesters Offered
Fall, Spring
Location
Boston
Department
PROM
Course Chair
Toki J. Wright
Taught By
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.

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