Music Product Development

MB-337

An in-depth survey of global music product development with emphasis on the product life cycle. Students consider the flow of goods and services from the perspectives of a manufacturer, a distributor, a retailer, and a consumer with emphasis on their interdependency. Topics include global and domestic sales data by music product categories, competitive analysis, innovation, differentiation, and continuous improvement with focus on sales and marketing efforts.

Credits
2
Prerequisites
None
Required Of
MBUS majors in marketing track
Electable By
MBUS, MPED, and ELPD majors
Major Elective for
Music Business
Semesters Offered
Fall Only
Location
Boston
Department
MBUS
Course Chair
Tonya Butler
Taught By
Courses may not be offered at the listed locations or taught by the listed faculty for every semester. Consult my.berklee.edu to find course information for a specific semester.

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